Amazon Prime Other

5 serious, 2 to watch. Found 9 of 23 practices.

Applies to: everyday users.

amazon.com/gp/help/customer/display.html?nodeId=468496 (4 Oct 2026)

Can they read your private messages?Yes

If you are an author, you can access your account and other information, and update your accounts, on the Kindle Direct Publishing (KDP) or Author Central website, as applicable.

amazon.com/gp/help/customer/display.html?nodeId=468496, lines 1067–1079

In plain wordsThe company can access and review your private content, including your shopping lists, reviews, and voice recordings. This means they can see much of the personal information and activity you store within your account.

Do they sell or share your data?Yes

For example, if you have already downloaded one of our apps, we will share your advertising identifier and data about that event so that you will not be served an ad to download the app again. While we do not share your specific shopping actions like purchases, product views, or searches with ad companies, we may share an advertising identifier and an estimate of the value of the ads they show you on our behalf so they can serve you with more effective Amazon ads. Some ad companies also use this information to serve you relevant ads from other advertisers.

amazon.com/gp/help/customer/display.html?nodeId=468496, lines 889–899

In plain wordsThe company shares your advertising ID and information about whether you have downloaded their apps with ad companies. This allows these third-party advertisers to show you more relevant ads based on your activity.

Do they combine your data across products?Yes

Provide, troubleshoot, and improve Amazon Services. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Amazon Services. In so doing, we use machine learning and artificial intelligence to support and enhance the customer experience across our products and services. This includes using data to develop or deploy our generative AI models and services. See our Generative AI Development Disclosure for more information. Recommendations and personalization. We use your personal information to recommend features, products, and services that

amazon.com/gp/help/customer/display.html?nodeId=468496, lines 796–804

In plain wordsThe company uses your information to improve your experience across all their different services and products. They also use this data to power personalized recommendations and train their AI technologies.

Do they use what you post to train AI?Yes

Provide, troubleshoot, and improve Amazon Services. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Amazon Services. In so doing, we use machine learning and artificial intelligence to support and enhance the customer experience across our products and services. This includes using data to develop or deploy our generative AI models and services. See our Generative AI Development Disclosure for more information. Recommendations and personalization. We use your personal information to recommend features, products, and services that

amazon.com/gp/help/customer/display.html?nodeId=468496, lines 796–804

In plain wordsThis clause explicitly states that the company uses your data to develop and deploy its generative AI models. This means your personal information and activity are used to train their artificial intelligence systems.

Do they use your data to target ads?Yes

shopping lists and gift registries (including Wish Lists and Baby and Wedding Registries); your content, devices, services, and related settings, and communications and personalized advertising preferences; content that you recently viewed; voice recordings associated with your account; Your Profile (including your product Reviews, Recommendations, Reminders and personal profile); If you are a seller, you can access your account and other information, and adjust your communications preferences, by updating your account in Seller Central.

amazon.com/gp/help/customer/display.html?nodeId=468496, lines 1067–1079

In plain wordsThe company uses your shopping lists, browsing history, profile information, and even voice recordings to show you personalized advertisements. This means the ads you see will be tailored to your specific interests and behaviors.

Can your data go to a buyer if the company is sold?Partly

Business Transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Amazon.com, Inc. or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.

amazon.com/gp/help/customer/display.html?nodeId=468496, lines 847–855

In plain wordsIf the company is sold, merges with another business, or undergoes a major asset transfer, your personal information will be included as part of the deal. However, the new owner must still follow the existing privacy rules unless you agree to something different.

Do they track you across sites, apps or places?Partly

While we do not share your specific shopping actions like purchases, product views, or searches with ad companies, we may share an advertising identifier and an estimate of the value of the ads they show you on our behalf so they can serve you with more effective Amazon ads. Some ad companies also use this information to serve you relevant ads from other advertisers. You can learn more about how to opt-out of personalized advertising (such as cross-context behavioral advertising) by visiting Your Ads Privacy Choices. What Information Can I Access in My Account? You can access your information, including your name, address, payment options, profile

amazon.com/gp/help/customer/display.html?nodeId=468496, lines 889–899

In plain wordsThe company shares your advertising ID and data about app downloads with other companies to show you targeted ads. This allows other advertisers to track your interests and show you ads based on your behavior across different sites and apps.

Checked, nothing hostile

Does not push disputes into private arbitration or take away your right to join a group lawsuit.
Does not say it shows your name, photo or activity in ads.

Not covered by these documents

The documents we read do not mention these practices, which usually live in a document we haven’t read yet:

Do they get wide rights to what you post or upload?
Do they refuse to let you delete your account?
Can they change the deal without asking?
Do they lock you in for a year or more?
Do they refuse responsibility when things break?
Can they cut you off any time?
Do they keep your data after you leave?
Do they keep rights to your content after you leave?
Can they hand your data to authorities without telling you?
Are they off the hook if your data leaks?
Does your subscription renew by itself?
Do you pay their legal bills?
Must disputes be settled in their chosen court?
Do they own your ideas and feedback?