TermsRating
Companies / Amazon / Prime

Amazon Prime

10 serious, 2 to watch. Found 15 of 23 practices.
Applies to: everyday users.
amazon.com/gp/help/customer/display.html?nodeId=201909000 (4 Oct 2026)amazon.com/gp/help/customer/display.html?nodeId=468496 (4 Oct 2026)
F

Do they get wide rights to what you post or upload?Yes

Amazon reserves the right (but not the obligation) to remove or edit such content, but does not regularly review posted content. If you do post content or submit material, and unless we indicate otherwise, you grant Amazon a nonexclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, perform, translate, create derivative works from, distribute, and display such content throughout the world in any media. You grant Amazon and sublicensees the right to use the name that you submit in connection
amazon.com/gp/help/customer/display.html?nodeId=201909000, lines 168–178
In plain wordsBy posting content, you give Amazon permanent permission to use, change, and share your work with others without paying you. They can also use your content in any type of media anywhere in the world.

Do you give up the right to sue?Yes

DISPUTES YOU AND WE AGREE THAT ANY DISPUTE OR CLAIM RELATING IN ANY WAY TO YOUR USE OF ANY AMAZON SERVICE, OR TO ANY PRODUCTS OR SERVICES SOLD OR DISTRIBUTED BY AMAZON OR THROUGH AMAZON.COM, WILL BE RESOLVED BY BINDING ARBITRATION RATHER THAN IN COURT. The only
amazon.com/gp/help/customer/display.html?nodeId=201909000, lines 248–259
In plain wordsThis clause means you cannot take Amazon to court for a lawsuit and must instead use a private arbitrator to settle disputes. It also prevents you from participating in class action lawsuits.

Can they read your private messages?Yes

If you are an author, you can access your account and other information, and update your accounts, on the Kindle Direct Publishing (KDP) or Author Central website, as applicable.
amazon.com/gp/help/customer/display.html?nodeId=468496, lines 1067–1079
In plain wordsThe company can access and review your private content, including your shopping lists, reviews, and voice recordings. This means they can see much of the personal information and activity you store within your account.

Do they sell or share your data?Yes

For example, if you have already downloaded one of our apps, we will share your advertising identifier and data about that event so that you will not be served an ad to download the app again. While we do not share your specific shopping actions like purchases, product views, or searches with ad companies, we may share an advertising identifier and an estimate of the value of the ads they show you on our behalf so they can serve you with more effective Amazon ads. Some ad companies also use this information to serve you relevant ads from other advertisers.
amazon.com/gp/help/customer/display.html?nodeId=468496, lines 889–899
In plain wordsThe company shares your advertising ID and information about whether you have downloaded their apps with ad companies. This allows these third-party advertisers to show you more relevant ads based on your activity.

Do they refuse responsibility when things break?Yes

SERVICES ARE PROVIDED BY AMAZON ON AN "AS IS" AND "AS AVAILABLE" BASIS, UNLESS OTHERWISE SPECIFIED IN WRITING. AMAZON MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, AS TO THE OPERATION OF THE AMAZON SERVICES, OR THE INFORMATION, CONTENT, MATERIALS, PRODUCTS (INCLUDING SOFTWARE) OR OTHER SERVICES INCLUDED ON OR OTHERWISE MADE AVAILABLE TO YOU THROUGH THE AMAZON SERVICES, UNLESS OTHERWISE SPECIFIED IN WRITING. YOU EXPRESSLY AGREE THAT YOUR USE OF THE AMAZON SERVICES IS AT YOUR SOLE RISK.
amazon.com/gp/help/customer/display.html?nodeId=201909000, lines 238–247
In plain wordsThis clause means the company provides no guarantees that their services will work correctly or be suitable for your needs. You use their services entirely at your own risk, and they are not responsible if something goes wrong.

Do they combine your data across products?Yes

Provide, troubleshoot, and improve Amazon Services. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Amazon Services. In so doing, we use machine learning and artificial intelligence to support and enhance the customer experience across our products and services. This includes using data to develop or deploy our generative AI models and services. See our Generative AI Development Disclosure for more information. Recommendations and personalization. We use your personal information to recommend features, products, and services that
amazon.com/gp/help/customer/display.html?nodeId=468496, lines 796–804
In plain wordsThe company uses your information to improve your experience across all their different services and products. They also use this data to power personalized recommendations and train their AI technologies.

Can they change the deal without asking?Yes

SITE POLICIES, MODIFICATION, AND SEVERABILITY Please review our other policies, such as our pricing policy, posted on this site. These policies also govern your use of Amazon Services. We reserve the right to make changes to our site, policies, Service Terms, and these Conditions of Use at any time. By using Amazon Services after such changes, you agree to be bound by them. If any of these conditions shall be deemed invalid, void, or for any reason unenforceable, that condition shall be deemed severable and shall not affect the validity and enforceability of any remaining condition. Governing Language
amazon.com/gp/help/customer/display.html?nodeId=201909000, lines 339–350
In plain wordsAmazon can update their rules and policies whenever they want. If you keep using their services after they make a change, you are automatically agreeing to the new rules.

Do they use what you post to train AI?Yes

Provide, troubleshoot, and improve Amazon Services. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Amazon Services. In so doing, we use machine learning and artificial intelligence to support and enhance the customer experience across our products and services. This includes using data to develop or deploy our generative AI models and services. See our Generative AI Development Disclosure for more information. Recommendations and personalization. We use your personal information to recommend features, products, and services that
amazon.com/gp/help/customer/display.html?nodeId=468496, lines 796–804
In plain wordsThis clause explicitly states that the company uses your data to develop and deploy its generative AI models. This means your personal information and activity are used to train their artificial intelligence systems.

Do they use your data to target ads?Yes

shopping lists and gift registries (including Wish Lists and Baby and Wedding Registries); your content, devices, services, and related settings, and communications and personalized advertising preferences; content that you recently viewed; voice recordings associated with your account; Your Profile (including your product Reviews, Recommendations, Reminders and personal profile); If you are a seller, you can access your account and other information, and adjust your communications preferences, by updating your account in Seller Central.
amazon.com/gp/help/customer/display.html?nodeId=468496, lines 1067–1079
In plain wordsThe company uses your shopping lists, browsing history, profile information, and even voice recordings to show you personalized advertisements. This means the ads you see will be tailored to your specific interests and behaviors.

Do you pay their legal bills?Yes

Amazon has the right but not the obligation to monitor and edit or remove any activity or content. Amazon takes no responsibility and assumes no liability for any content posted by you or any third party. INTELLECTUAL PROPERTY COMPLAINTS Amazon respects the intellectual property of others.
amazon.com/gp/help/customer/display.html?nodeId=201909000, lines 179–189
In plain wordsIf someone sues Amazon because of something you posted, you are responsible for paying their legal costs and any damages. You are essentially promising to pay Amazon back for any losses they suffer due to your content.

Can your data go to a buyer if the company is sold?Partly

Business Transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Amazon.com, Inc. or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
amazon.com/gp/help/customer/display.html?nodeId=468496, lines 847–855
In plain wordsIf the company is sold, merges with another business, or undergoes a major asset transfer, your personal information will be included as part of the deal. However, the new owner must still follow the existing privacy rules unless you agree to something different.

Do they track you across sites, apps or places?Partly

While we do not share your specific shopping actions like purchases, product views, or searches with ad companies, we may share an advertising identifier and an estimate of the value of the ads they show you on our behalf so they can serve you with more effective Amazon ads. Some ad companies also use this information to serve you relevant ads from other advertisers. You can learn more about how to opt-out of personalized advertising (such as cross-context behavioral advertising) by visiting Your Ads Privacy Choices. What Information Can I Access in My Account? You can access your information, including your name, address, payment options, profile
amazon.com/gp/help/customer/display.html?nodeId=468496, lines 889–899
In plain wordsThe company shares your advertising ID and data about app downloads with other companies to show you targeted ads. This allows other advertisers to track your interests and show you ads based on your behavior across different sites and apps.

Checked, nothing hostile

  • Lets you delete your account or data.
  • Does not say it shows your name, photo or activity in ads.
  • Does not take ownership of your ideas or feedback.

Not covered by these documents

The documents we read do not mention these practices, which usually live in a document we haven’t read yet:

  • Do they lock you in for a year or more?
  • Can they cut you off any time?
  • Do they keep your data after you leave?
  • Do they keep rights to your content after you leave?
  • Can they hand your data to authorities without telling you?
  • Are they off the hook if your data leaks?
  • Does your subscription renew by itself?
  • Must disputes be settled in their chosen court?