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Companies / Toyota / Privacy Policy

Toyota Privacy Policy

3 serious, 2 to watch. Found 11 of 23 practices.
Applies to: everyday users.
Compare with the other 7 car companies we rated →
toyota.com/support/privacy-notice (8 Oct 2026)
B

Do they sell or share your data?Yes

Program Partners. We may disclose your Personal Information to advertisers, sponsors, or other parties that participate in or administer our Programs or provide marketing or promotional assistance and "powered by" partners or partners in co-branded sites. Your Personal Information may also be used by us or shared with our subsidiaries, affiliates, sponsors, partners, advertisers or other parties to provide you with product information and promotional and other offers. If you choose to participate in a Program, your Personal Information may also be disclosed to our Program partners and may be used by our Program partners in accordance with their own privacy notices.
toyota.com/support/privacy-notice, lines 253–253
In plain wordsThe company shares your personal information with advertisers, sponsors, and various partners to send you marketing and promotional offers. Once your data is shared with these partners, it is subject to their own privacy rules instead of this company's policy.

Do they use what you post to train AI?Yes

, including by providing more relevant content, advertisements, and offers over time and across multiple devices; Offer other products and services to you that you may be interested in; Conduct internal research, design, marketing analysis, and analytics purposes, including to improve customer satisfaction and the Platforms, our vehicles and other products, and our services; Conduct AI Research (as defined above); Quality control purposes; Comply with laws or other legal obligations, including for dispute resolution purposes; Comply with license obligations; Carry out B2B functions; For purposes disclosed at the time you provide your Personal Information or otherwise with your consent. ; and
toyota.com/support/privacy-notice, lines 240–248
In plain wordsThis clause allows the company to use your data for "AI Research" and to improve their products and services. This means your content and information could be used to train their artificial intelligence models.

Do they track you across sites, apps or places?Yes

A Device Identifier is a number that is assigned to your Device when you access a website or its servers, and our computers identify your device by its Device Identifier. We, and our affiliates, service providers, business partners, and other parties, including authorized dealers, may use a Device Identifier to, among other things, administer the Platforms; help diagnose problems with our servers; analyze trends; track users' web page movements over time and across different websites, Platforms, or other mobile, online, or offline services; help identify you and your shopping cart; and gather broad demographic information for aggregate use.
toyota.com/support/privacy-notice, lines 226–226
In plain wordsThe company and its partners can track your online movements across different websites and services using a unique ID assigned to your device. They also use your IP address to identify your specific device and location.

Do they use your data to target ads?Partly

Below, we describe the categories of Personal Information we may sell or share for targeted advertising currently and in the preceding 12 months. We also describe the third parties who received or may receive the Personal Information and the business or commercial purpose for the sale or sharing. However, we do not knowingly sell, share, use for targeted advertising, or disclose the Personal Information of minors under the age of 18. For more information about opting out of the sale or sharing of your Personal Information, please see the Your Privacy Rights section below.
toyota.com/support/privacy-notice, lines 340–344
In plain wordsThe company shares your personal information with third parties to show you targeted advertisements. You have the option to opt out of this practice in the privacy settings.

Can they hand your data to authorities without telling you?Partly

Publicly available information: information that is lawfully made available to the general public through government records, by you or from widely distributed media, or by a person to whom you have disclosed the information, unless you have restricted the information to a specific audience. De-identified (which we commit to keep de-identified), anonymized, or aggregated information.
toyota.com/support/privacy-notice, lines 179–183
In plain wordsThis clause does not promise to notify you if your data is shared with authorities. It focuses on defining what types of information are included in their policies rather than guaranteeing a warning before data is handed over.

Checked, nothing hostile

  • Lets you delete your account or data.
  • Does not push disputes into private arbitration or take away your right to join a group lawsuit.
  • Does not lock you into a year-long or longer commitment or charge you to leave early.
  • Does not say your data can pass to a buyer if the company is sold or fails.
  • Does not say it shows your name, photo or activity in ads.
  • Does not say it keeps your data forever or after you delete your account.

Not covered by these documents

The documents we read do not mention these practices, which usually live in a document we haven’t read yet:

  • Do they get wide rights to what you post or upload?
  • Can they read your private messages?
  • Can they change the deal without asking?
  • Do they refuse responsibility when things break?
  • Can they cut you off any time?
  • Do they keep rights to your content after you leave?
  • Do they combine your data across products?
  • Are they off the hook if your data leaks?
  • Does your subscription renew by itself?
  • Do you pay their legal bills?
  • Must disputes be settled in their chosen court?
  • Do they own your ideas and feedback?