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Companies / LG / Privacy Policy

LG Privacy Policy

4 serious, 1 to watch. Found 11 of 23 practices.
lg.com/us/privacy (5 Oct 2026)
C

Do they sell or share your data?Yes

• Interest-based advertising: Our third-party advertising partners may use cookies and similar technologies to collect information about your interaction (including Network Activity) with the Service, our communications and other online services over time, and use that information to serve online ads that they think will interest you. This is called interest-based advertising. We may also share information about our users with these companies to facilitate interest-based advertising to those or similar users on other online platforms. You can learn more about your choices for limiting interest-based advertising in the “Your control and choices” section below. AI and Algorithms.
lg.com/us/privacy, lines 256–257
In plain wordsThe company shares your information with advertising partners so they can show you personalized ads based on your online activity. This includes sharing data about you with other platforms to help advertisers target you more effectively.

Do they use what you post to train AI?Yes

AI and Automated Decision-Making. We use artificial intelligence (“AI”), machine learning, and automated decision-making technologies to enhance our products and services, personalize user experiences, and improve performance and safety. These technologies may analyze data such as device usage patterns, voice commands, or environmental conditions to optimize functionality. We do not use AI systems to make decisions that produce legal or similarly significant effects about you without human oversight. Where AI is used to assist in decision-making, we implement safeguards to ensure fairness, transparency, and accountability.
lg.com/us/privacy, lines 258–259
In plain wordsThe company uses AI to analyze your data, such as your usage patterns and voice commands, to improve their services. This means your information is processed by their automated systems to help train and optimize their technology.

Do they use your data to target ads?Yes

• Direct marketing: We may send you direct marketing communications via email, SMS/text message, push notification through our mobile apps, or web push notifications via your browser (if enabled). You may opt-out of our marketing communications as described in the “Your control and choices” section below.
lg.com/us/privacy, lines 255–255
In plain wordsThe company may send you marketing messages through email, text, or app notifications based on your information. You have the right to stop receiving these communications at any time.

Do they combine your data across products?Yes

Some offerings have their own privacy policies. If there is any difference between this Privacy Policy and the one for a specific offering, the privacy policy for that offering will apply. For LG Smart TV, LG Channels, or Smart Media Product users, please see the separate Smart TV Privacy Policy at https://us.lgappstv.com/main/terms for details of how LG processes personal information in the course of providing its Smart TV / Media Product service. Please note that we may combine information we collect among our services, including the Services described above as well as the Smart TV / Media Product service, and across your devices for the purposes described in this Privacy Policy.
lg.com/us/privacy, lines 209–210
In plain wordsLG may merge the information they collect from your various devices and services into a single profile. This means your activity on one product, like a Smart TV, could be linked with your use of other LG services like ThinQ.

Do they track you across sites, apps or places?Partly

• Audio-visual Information. We may collect audio, electronic, visual, or similar information, such as video recordings. • Biometric Information. We may collect biometric identifiers and biometric information, such as voiceprints, or other physiological or behavioral characteristics, when you use certain LG products or features that rely on biometric recognition. We collect and process this information only after providing you notice consent or as otherwise permitted by law, and we use it solely for the purpose of enabling and improving these features.
lg.com/us/privacy, lines 236–237
In plain wordsThe company may collect your biometric data, such as voiceprints or physical characteristics, to power specific features on their products. They state they will only do this with your consent and will not sell this information to others.

Checked, nothing hostile

  • Does not say it reads your private messages.
  • Does not say it keeps your data forever or after you delete your account.
  • Does not say it can change the rules without asking you.
  • Does not say your data can pass to a buyer if the company is sold or fails.
  • Does not hand your data to authorities without telling you.
  • Does not say it shows your name, photo or activity in ads.

Not covered by these documents

The documents we read do not mention these practices, which usually live in a document we haven’t read yet:

  • Do you give up the right to sue?
  • Do they get wide rights to what you post or upload?
  • Do they refuse to let you delete your account?
  • Do they lock you in for a year or more?
  • Do they refuse responsibility when things break?
  • Can they cut you off any time?
  • Do they keep rights to your content after you leave?
  • Are they off the hook if your data leaks?
  • Does your subscription renew by itself?
  • Do you pay their legal bills?
  • Must disputes be settled in their chosen court?
  • Do they own your ideas and feedback?