LG

b. User Content. By sending, posting or transmitting any information to LG or through the Online Services ('User Content') you grant LG and our designees a worldwide, non-exclusive, transferable, royalty-free, perpetual, irrevocable right to use, reproduce, sublicense (through multiple tiers), distribute, create derivative works from, and otherwise exploit the User Content in any media now known or hereafter developed, for any purpose whatsoever, commercial or otherwise, without compensation to you, subject to applicable law. All User Content is deemed non-confidential and non-proprietary.

IF YOU DO NOT AGREE TO BE BOUND BY THE TERMS OF USE, YOU MAY NOT ACCESS OR USE THIS WEBSITE OR THE APP. PLEASE BE AWARE THAT THE TERMS OF USE CONTAINS PROVISIONS OBLIGATING YOU AND LG TO RESOLVE DISPUTES THAT ARISE BETWEEN US, INCLUDING ANY DISPUTES THAT AROSE OR WERE ASSERTED PRIOR TO THE EFFECTIVE DATE OF THE TERMS OF USE, THROUGH BINDING AND FINAL ARBITRATION. SECTION 19 CONTAINS AN ARBITRATION AGREEMENT. UNLESS YOU OPT OUT OF THE ARBITRATION AGREEMENT: (1) YOU MAY NOT BE A PLAINTIFF OR CLASS MEMBER IN ANY CLASS ACTION OR PROCEEDING AND (2) YOU ARE WAIVING YOUR RIGHT TO PURSUE DISPUTES OR CLAIMS AND SEEK RELIEF IN A COURT OF LAW AND TO HAVE A JURY TRIAL.

• Interest-based advertising: Our third-party advertising partners may use cookies and similar technologies to collect information about your interaction (including Network Activity) with the Service, our communications and other online services over time, and use that information to serve online ads that they think will interest you. This is called interest-based advertising. We may also share information about our users with these companies to facilitate interest-based advertising to those or similar users on other online platforms. You can learn more about your choices for limiting interest-based advertising in the “Your control and choices” section below. AI and Algorithms.

a. YOU UNDERSTAND AND AGREE THAT TO THE EXTENT PERMITTED BY APPLICABLE LAW, YOUR USE OF THE ONLINE SERVICES IS AT YOUR SOLE RISK, AND THE ONLINE SERVICES, THE AI-BASED SERVICES AND OUTPUT ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITH ALL FAULTS AND WITHOUT ADDITIONAL GUARANTEES, ACCURACY, COMPLETENESS, OR SUITABILITY FOR ANY PARTICULAR PURPOSE.

AI and Automated Decision-Making. We use artificial intelligence (“AI”), machine learning, and automated decision-making technologies to enhance our products and services, personalize user experiences, and improve performance and safety. These technologies may analyze data such as device usage patterns, voice commands, or environmental conditions to optimize functionality. We do not use AI systems to make decisions that produce legal or similarly significant effects about you without human oversight. Where AI is used to assist in decision-making, we implement safeguards to ensure fairness, transparency, and accountability.

• Direct marketing: We may send you direct marketing communications via email, SMS/text message, push notification through our mobile apps, or web push notifications via your browser (if enabled). You may opt-out of our marketing communications as described in the “Your control and choices” section below.

LG is entitled, except to the extent prohibited by applicable law, to disclose any information or materials on or in the Online Services, including your User Content, in LG’s possession, to (i) comply with applicable laws, legal process or governmental request; (ii) enforce the Terms of Use, (iii) respond to any claims that your User Content violates the rights of third parties, (iv) respond to your requests for customer service, or (v) protect the rights, property or personal safety of LG, its Users or the public, and all enforcement or other government officials, as LG in its sole discretion believes to be necessary or appropriate.

No Responsibility to Backup or Maintain User Content. LG is not responsible to backup or maintain User Content and is not responsible for any damage or loss of data or other User Content for any reason, including the implementation of measures by LG in accordance with these Terms of Use, such as restriction of User’s use of the Online Services or termination of your LG Account. User is responsible to create backups of User Content.

Some offerings have their own privacy policies. If there is any difference between this Privacy Policy and the one for a specific offering, the privacy policy for that offering will apply. For LG Smart TV, LG Channels, or Smart Media Product users, please see the separate Smart TV Privacy Policy at https://us.lgappstv.com/main/terms for details of how LG processes personal information in the course of providing its Smart TV / Media Product service. Please note that we may combine information we collect among our services, including the Services described above as well as the Smart TV / Media Product service, and across your devices for the purposes described in this Privacy Policy.

However, any question as to whether a Dispute is a Covered Dispute (as defined above) and/or whether a Dispute is subject to the Mandatory Dispute Resolution Provisions for U.S. Users is to be decided by applying the provisions of the Federal Arbitration Act, Title 9 of the U.S. Code ('FAA'). iv. Choice of Venue: For any Action allowed to proceed in court, or to enforce the terms of this Agreement, the Parties agree to exclusive personal jurisdiction and venue in the State courts of the State of New Jersey or the United States District Court for the District of New Jersey.

You agree to indemnify and hold Company Parties harmless from any losses, costs, liabilities and expenses (including reasonable attorneys’ fees) relating to or arising out of any and all of the following: (a) your User Content; (b) your use of, or inability to use, any Online Service; (c) your use or reliance on the AI-Based Services; (d) your violation of the Terms of Use; (d) your violation of any rights of another party, including any other Users; or (e) your violation of any applicable laws, rules or regulations.

You hereby grant to LG a fully paid, royalty-free, perpetual, irrevocable, worldwide, non-exclusive, and fully sub-licensable and transferable right and license to use, reproduce, perform, display, distribute, adapt, modify, re-format, create derivative works of, and otherwise commercially or non-commercially exploit in any manner, any and all Feedback, and to sublicense the foregoing rights, for any purpose, including without limitation in connection with the operation and maintenance of the Services and/or LG’s business.