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Communicate with you about your products, services, or account (including warranty, safety, and recall information); Market our products to you, including targeted advertising; Market other companies’ products or services to you; Operate information security and anti-fraud programs; Perform business operations, including the improvement of our products, Sites, and Services and to conduct surveys, research, profiling, data analytics, and other normal business activities; Calculate the value of vehicles; Facilitate the relationship you have with your independent Honda or Acura dealer; Respond to governmental and other legal requests or to comply with applicable laws; Protect the safety, proper
ompanies’ products or services to you; Operate information security and anti-fraud programs; Perform business operations, including the improvement of our products, Sites, and Services and to conduct surveys, research, profiling, data analytics, and other normal business activities; Calculate the value of vehicles; Facilitate the relationship you have with your independent Honda or Acura dealer; Respond to governmental and other legal requests or to comply with applicable laws; Protect the safety, property, or rights of ourselves, consumers, or any other third party; Assist law enforcement with locating a stolen or missing vehicle (as further outlined in our Vehicle Data Privacy Notice); and
4. HOW LONG WE RETAIN YOUR PERSONAL INFORMATION We retain each category of personal information for as long as we have a relationship with you and, if needed for a business purpose, for a period of time after our relationship ends. Relevant factors impacting our retention periods include the business purposes for which we collected the information, our legal, regulatory, tax, and accounting obligations, and applicable statutes of limitations for legal claims to which the information may be relevant. We review our retention policies on an annual basis and routinely purge information when the retention period has been met. 5. SECURITY AND OTHER INFORMATION Security
As described to you at the point of collection, with your consent, or as otherwise required or permitted by applicable laws. We may use artificial intelligence to perform some of these activities. Testimonials If you provide a testimonial, we may post it publicly on our Sites or in other advertising materials. By providing a testimonial, you give us permission to use it in any manner and for any purpose, including in marketing and advertising communications. Service Providers
We refer to these tools collectively as “cookies”. We use cookies to collect personal information and usage data, track your interaction with our Sites and Services, improve the experience of the Sites and Services, and conduct cross-context behavioral or targeted advertising (collectively “targeted advertising”). We may use the following types of cookies:
In connection with corporate transactions such as mergers, acquisitions, sales, divestures, restructuring, reorganization, or the transfer of some or all of our assets, and the disclosure is reasonably necessary in connection with the transaction; To comply with the law; To respond to legal requests (including court orders, investigative demands, and subpoenas); To prevent or stop any illegal, unethical, or legally-actionable activity; To protect the safety, property, or rights of ourselves, consumers, or any other third party; For additional purposes with your consent or where required by law.
The documents we read do not mention these practices, which usually live in a document we haven’t read yet: