TermsRating
Companies / Honda

Honda

5 serious, 4 to watch. Found 11 of 23 practices.
Applies to: everyday users.
F

Do they sell or share your data?Yes

Advertising Cookies Advertising Cookies These cookies may be set through our websites by us, our advertising partners, and social media companies. They may be used to build a profile of your interests and show you advertisements on other sites that we or third parties believe would be relevant to you. If you reject these cookies, we may continue to present generic or contextual advertising to you. Cookie List Clear checkbox label label Apply Cancel Consent Leg.Interest checkbox label label checkbox label label checkbox label label Confirm My Choices
honda.com/privacy, lines 273–284
In plain wordsThe company and its advertising partners use cookies to track your interests and build a profile about you. This information is used to show you targeted ads on other websites.

7 of 7 other car companies we rated do this too.

Can they read your private messages?Yes

You agree that we and our service providers may monitor and record any communications you have with us through in-vehicle technologies, smart devices, smart device applications, telephone calls, text messages, email, chat, or other means. If you communicate with us using a method that may result in the recording of a third party, such as a vehicle occupant, you will obtain that third party’s consent prior to communicating with us.
honda.com/privacy/Connected-Product-Privacy-Notice, lines 346–349
In plain wordsThe company can monitor and record your communications with them, such as chats, emails, or texts, if you use their services or vehicle technology to contact them.

None of the 5 other car companies we rated do this.

Do they use your data to target ads?Yes

Communicate with you about your products, services, or account (including warranty, safety, and recall information); Market our products to you, including targeted advertising; Market other companies’ products or services to you; Operate information security and anti-fraud programs; Perform business operations, including the improvement of our products, Sites, and Services and to conduct surveys, research, profiling, data analytics, and other normal business activities; Calculate the value of vehicles; Facilitate the relationship you have with your independent Honda or Acura dealer; Respond to governmental and other legal requests or to comply with applicable laws; Protect the safety, proper
honda.com/privacy, lines 60–69
In plain wordsThe company uses your information to show you personalized advertisements for their own products and for other companies' products. They also use your data for profiling and analytics to tailor their marketing efforts to you.

7 of 7 other car companies we rated do this too.

Can they hand your data to authorities without telling you?Yes

To provide information to and assist law enforcement agencies in situations we believe to constitute “exigent circumstances” where a person’s life or safety is deemed at immediate risk; To help law enforcement locate a vehicle that has been reported as stolen or missing; To immobilize a vehicle that has been reported as stolen or missing; To help locate and recover your vehicle or communicate with you if you breach the terms of your lease or finance agreements (when permitted by your agreement with the lease or finance company); With your registration, request, consent, or activation, to facilitate certain services that rely on or utilize geolocation data such as traffic, map, navigation, dr
honda.com/privacy/Connected-Product-Privacy-Notice, lines 374–380
In plain wordsThe company can share your data with law enforcement without notice if they believe there is an immediate danger to life or safety. They may also share information to help find stolen vehicles or to assist with lease and finance enforcement.

7 of 7 other car companies we rated do this too.

Do you pay their legal bills?Yes

and (3) you will hold harmless your wireless carrier and its subsidiaries, affiliates, officers, employees, agents, successors and assigns from any judgments, claims, actions, losses, liabilities or expenses arising from or attributable to the Honda Assist Services or the acts or omissions of Honda or its subcontractors providing the Honda Assist Services. Honda reserves the right to terminate Honda Assist Services at any time or for any reason, and in the future may not be able to provide services due to changes in or obsolescence of technology integral to the service or changes in governmental regulation.
honda.com/privacy/Connected-Product-Privacy-Notice, lines 443–447
In plain wordsThis clause means that if a legal claim or loss occurs because of the service or the company's actions, you are responsible for protecting them from those costs. You may end up paying for their legal defense or any damages they are ordered to pay.

7 of 7 other car companies we rated do this too.

Do they keep your data after you leave?Partly

4. HOW LONG WE RETAIN YOUR PERSONAL INFORMATION We retain each category of personal information for as long as we have a relationship with you and, if needed for a business purpose, for a period of time after our relationship ends. Relevant factors impacting our retention periods include the business purposes for which we collected the information, our legal, regulatory, tax, and accounting obligations, and applicable statutes of limitations for legal claims to which the information may be relevant. We review our retention policies on an annual basis and routinely purge information when the retention period has been met. 5. SECURITY AND OTHER INFORMATION Security
honda.com/privacy, lines 200–203
In plain wordsThe company may keep your data for a period of time even after you stop being a customer. They will only delete it once they have met their specific legal, tax, or business requirements.

3 of 5 other car companies we rated do this too.

Do they use what you post to train AI?Partly

As described to you at the point of collection, with your consent, or as otherwise required or permitted by applicable laws. We may use artificial intelligence to perform some of these activities. Testimonials If you provide a testimonial, we may post it publicly on our Sites or in other advertising materials. By providing a testimonial, you give us permission to use it in any manner and for any purpose, including in marketing and advertising communications. Service Providers
honda.com/privacy, lines 70–74
In plain wordsThis clause allows the company to use your data for AI-related tasks as long as they have your consent or follow certain laws. It also means any testimonials you share can be used for their advertising without limit.

3 of 4 other car companies we rated do this too.

Do they track you across sites, apps or places?Partly

We refer to these tools collectively as “cookies”. We use cookies to collect personal information and usage data, track your interaction with our Sites and Services, improve the experience of the Sites and Services, and conduct cross-context behavioral or targeted advertising (collectively “targeted advertising”). We may use the following types of cookies:
honda.com/privacy, lines 40–44
In plain wordsThe company collects your information from outside sources like data brokers and uses tracking tools to follow your activity across different websites for targeted advertising. This means they can build a profile of your interests and habits even when you are not using their specific services.

7 of 7 other car companies we rated do this too.

Can your data go to a buyer if the company is sold?Partly

In connection with corporate transactions such as mergers, acquisitions, sales, divestures, restructuring, reorganization, or the transfer of some or all of our assets, and the disclosure is reasonably necessary in connection with the transaction; To comply with the law; To respond to legal requests (including court orders, investigative demands, and subpoenas); To prevent or stop any illegal, unethical, or legally-actionable activity; To protect the safety, property, or rights of ourselves, consumers, or any other third party; For additional purposes with your consent or where required by law.
honda.com/privacy, lines 89–100
In plain wordsIf the company is sold, merges with another business, or undergoes a major restructuring, your personal information may be transferred to the new owner as part of the deal.

6 of 7 other car companies we rated do this too.

Checked, nothing hostile

  • Does not say it can close your account at any time without a reason or warning.
  • Does not say it shows your name, photo or activity in ads.

Not covered by these documents

The documents we read do not mention these practices, which usually live in a document we haven’t read yet:

  • Do you give up the right to sue?
  • Do they get wide rights to what you post or upload?
  • Do they refuse to let you delete your account?
  • Can they change the deal without asking?
  • Do they lock you in for a year or more?
  • Do they refuse responsibility when things break?
  • Do they keep rights to your content after you leave?
  • Do they combine your data across products?
  • Are they off the hook if your data leaks?
  • Does your subscription renew by itself?
  • Must disputes be settled in their chosen court?
  • Do they own your ideas and feedback?