TermsRating
Companies / Xiaomi

Xiaomi

3 to watch. Found 7 of 23 practices.
A

Do they use your data to target ads?Partly

We may recommend personalized products, services and activities, based on information you generate when you use our services, such as purchase history, website browsing history, and searching history. You have the right to opt-out from receiving personalized recommendations and to object to profiling, including that carried out for direct marketing purposes, at any time. To do so, you can turn it on or off at any time within the Platform settings, contact us at https://privacy.mi.com/support or via other ways stated in this Privacy Policy. e) Collecting user feedback. The feedback you choose to provide is valuable in helping Xiaomi make improvements to our services.
mi.com/global/about/privacy, lines 114–115
In plain wordsThe company uses your browsing, searching, and purchase history to suggest specific products and activities to you. However, you can turn this feature off in your settings if you do not want personalized recommendations.

7 of 8 other smart TV and consumer electronics companies we rated do this too.

Can your data go to a buyer if the company is sold?Partly

Xiaomi will not transfer your information to any third party except in the following cases: where we have obtained your explicit consent; if Xiaomi is involved in the merger, acquisition, or sale of all or part of its assets, we will notify you of any changes in the ownership, use, and any choice of your personal information you possibly possess by email and/or by posting a prominent notice on our websites or by other appropriate means; or in the circumstances explained in this Privacy Policy or by otherwise notifying you in complying with applicable law. 4. 3.
mi.com/global/about/privacy, lines 95–101
In plain wordsIf the company is sold, merges with another company, or sells its assets, your personal information may be transferred to the new owner. Xiaomi will notify you of these changes via email or a notice on their website.

4 of 6 other smart TV and consumer electronics companies we rated do this too.

Do they use what you post to train AI?Partly

For example, to enable us to more effectively manage and operate our business and provide our services, we may carry out data analysis, research, and development of statistical information related to the use of our services (e.g., machine learning or model algorithm training may be performed after de-identification processing activities). To protect the security of our businesses, systems, services and customers, we may carry out due diligence and internal audits.
mi.com/global/about/privacy, lines 119–121
In plain wordsThe company may use your data to train machine learning models and algorithms. While they mention a process to remove your identity first, your information is still being used for this purpose.

4 of 6 other smart TV and consumer electronics companies we rated do this too.

Checked, nothing hostile

  • Does not say it sells your personal data or shares it with other companies for their own use.
  • Lets you delete your account or data.
  • Does not hand your data to authorities without telling you.
  • Does not say it shows your name, photo or activity in ads.

Not covered by these documents

The documents we read do not mention these practices, which usually live in a document we haven’t read yet:

  • Do you give up the right to sue?
  • Do they get wide rights to what you post or upload?
  • Can they read your private messages?
  • Can they change the deal without asking?
  • Do they lock you in for a year or more?
  • Do they refuse responsibility when things break?
  • Can they cut you off any time?
  • Do they track you across sites, apps or places?
  • Do they keep your data after you leave?
  • Do they keep rights to your content after you leave?
  • Do they combine your data across products?
  • Are they off the hook if your data leaks?
  • Does your subscription renew by itself?
  • Do you pay their legal bills?
  • Must disputes be settled in their chosen court?
  • Do they own your ideas and feedback?