We may receive PI from third party sources and combine it with PI we already collect from you. We may also collect PI from third party publicly available services, including those that share user generated content. We will handle the PI in accordance with this Privacy Policy. PI we receive from third party sources includes: PI from game and social media companies with whom you link your Account, who power our Services, or whose services you access while signed in to your Account. PI from other people, for example if someone engages with you or your content on our Services, submits a report of inappropriate behaviour or otherwise provides PI about you.
Subject to your Account settings, we may target and personalize our marketing communications and advertisements (including those displayed on our Services and third party websites and services) based on the PI we have collected about you. You may notice this personalization on the PlayStation Store (whether via console, our website, or in-game), in marketing communications, or when you visit our and third party websites (such as social network sites) that show advertisements from us. We may also use this data to measure the performance of our websites, advertisements, and marketing campaigns, to understand how they can be improved and to pay or be paid for the placing of advertisements.
Sony group companies, to provide you with content, products, or services, including games, videos, music, software and software applications; for community administration or development; to support various business and security processes; research and development; and so that other Sony group companies may contact you about products, services or other offerings that may be of interest to you. usiness transfer partners, in connection with the negotiation and sale of the applicable business, a portion of the business, or certain stock and/or assets, or a corporate merger, consolidation, restructuring, or other corporate change including during any due diligence process. Other Users
Under our Terms of Service, you and our other users are required to comply with our Code of Conduct. As such, we may monitor, review and record your online activities, communications (including messages, images, videos and voice communications) and content throughout our Services for the purposes of assessing whether these activities, communications, and content comply with our Terms of Service, our Code of Conduct, and any other terms or rules applicable to your use of our Services (together, "Terms”) or applicable law.
If you live in South Korea, and you need to report or consult with us about any other privacy concerns, please contact the organisations below: Personal Information Infringement Report Center (118 without area code) Cyber Crime Investigation Unit, Supreme Prosecutors' Office (02-3480-3571) National Police Agency Cyber Terror Response Center (182 without area code) Changes to this Privacy Policy We may revise this Privacy Policy at any time. By continuing to access or use our Services after those changes become effective, you acknowledge and accept that PI will be handled in accordance with the revised Privacy Policy. Version 10 (08.2026) Privacy Policy addendum for the Americas
We may index and use content which you have shared publicly, as part of our platform’s features like Game Help, PlayStation profiles, or future Services. We may act on any harmful content you share, including as described in the Moderation & Safety section of this Privacy Policy. Government & Authorities We may share your PI with law enforcement, government, and other authorities if we believe that it is reasonably necessary to comply with a law, regulation, or legal process, to detect, protect and enforce the safety of any person, their property or their rights, to address fraud and security and report criminal activity. Personal Information Handling Children’s Personal Information
If you interact with our Services, marketing communications, or advertising (on our or third party websites and services), we may automatically log your activity through the use of cookies (which are small text files stored on your computer) or similar technologies such as web beacons or tracking pixels. These technologies allow us to recognise you and remember your visit and preferences. We use cookies and similar technologies to provide our Services, including to monitor, secure and maintain our Services, detect and prevent fraud, analyze and improve our Services, and for advertising purposes. Personal Information We Receive from Third Parties
To develop, understand, improve and enhance our Services and your experience, and to develop and enhance technologies: for example, we may use PI to develop and optimise user interfaces, game performance, or new technologies, including developing and training artificial intelligence and machine learning models. In addition, we may use information that does not identify you individually (such as de-identified or aggregated information) for business, operational, analytical or other purposes. Moderation and Safety
The documents we read do not mention these practices, which usually live in a document we haven’t read yet: