We use tools, including third party service providers and social media platforms, that help us identify and reach out to existing and new customers, by matching a hashed (a pseudonymized technique) email address, which was shared by you with us, with data these third party service providers and/or social media platforms already have about individuals and with people on social media platforms to create so called “Custom Audiences” (this enables us to send targeted ads to our customers) and “Lookalike Audiences” (this enables us to send targeted ads to people who have similar profiles and/characteristics as our customers).
12 of 18 other consumer electronics companies we rated do this too.
When you engage with our customer support team, we may use tools such as chatbots which may request certain information from you to help resolve any issue you are experiencing. We use AI-powered systems to enhance your customer support experience through our chat and phone support channels. These AI systems may analyze your support requests, previous interactions, and product information to provide more efficient and relevant assistance. The AI may suggest solutions to our support agents or directly respond to common inquiries. All AI processing is performed in accordance with applicable data protection laws.
7 of 11 other consumer electronics companies we rated do this too.
At all times, you can opt out of these personalized ads from third-party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI websites and DAA websites. Opting out may make the ads you see across the internet less relevant to you. Users that enjoy rights under EU data protection laws can visit www.youronlinechoices.com to learn how to opt out of having their data used for interest-based advertising by the European Interactive Digital Advertising Alliance (EDAA) member companies.
12 of 15 other consumer electronics companies we rated do this too.
When you visit our website, you may be presented with a pop-up invitation to participate in research, provide feedback, sign up for promotional communications, product updates, or to create a Sonos account. If you provide your personal information through these pop-ups, we will collect that information to create your account, send you the requested communications, and to personalize your Sonos experience. We collect: name, email address, IP address, and information provided by cookies, pixels, or similar technologies.
11 of 14 other consumer electronics companies we rated do this too.
Sale or Merger We may share your personal information in the event of a merger, acquisition, or sale of all or a portion of our assets. Of course, we shall notify you via email and/or a prominent notice on our website and inform you of your rights. Sharing and Disclosure of Aggregate Data We share data in aggregate form and/or in a form which does not enable the recipient of such data to identify you, with third parties, for example, for industry analysis. Please note, our Sonos Products include links to products or applications of third parties whose privacy practices may differ from Sonos.
7 of 11 other consumer electronics companies we rated do this too.
It is our legitimate interest to share information with these parties for these purposes. Compelled Disclosure and Law Enforcement When legally required, strictly necessary for the performance of the services or to protect our rights, or the rights of our affiliates or users, we disclose your personal information to law enforcement authorities, investigative organizations, our affiliates or in legal proceedings.
11 of 15 other consumer electronics companies we rated do this too.
Sonos has put in place adequate mechanisms to protect personal information when it is transferred internationally, for example by using the Standard Contractual Clauses as approved by the European Commission. Retention Sonos will retain your personal information: for as long as we have a customer relationship with you and/or as necessary to enable you to use the website, your Sonos account and/or your Sonos Product(s); for the period required to provide services that you request from us; for the period required to provide marketing or other promotional materials that you request from us;
4 of 8 other consumer electronics companies we rated do this too.
Please take time to read this, as it includes important information which applies to you. Return to top General Legal Terms Sonos may change these Terms of Sale at any time by posting revised terms on this Website. However, such changes will not affect the terms applicable to sales that were concluded prior to the date the revised Terms of Sale were posted. If any part of these Terms of Sale are for any reason unenforceable, that shall not affect the validity and enforceability of any of the remaining provisions of the Terms of Sale.
9 of 10 other consumer electronics companies we rated do this too.
The documents we read do not mention these practices, which usually live in a document we haven’t read yet: