TermsRating
Companies / Samsung

Samsung

4 serious, 2 to watch. Found 8 of 23 practices.
samsung.com/us/account/privacy-policy (5 Oct 2026)
F

Do they sell or share your data?Yes

WHO DO WE SHARE YOUR INFORMATION WITH? As you use our Services, we share the types of information we collect (as described in the WHAT INFORMATION DO WE COLLECT? section above) to the following entities, for the purposes described above. 1. Subsidiaries and Affiliates: Samsung branded and non-branded subsidiaries and affiliates which we control or own. 2. Business Partners: Third parties who we work together with. These business partners control and manage your personal information. For example, we may share your information with the following types of business partners: • wireless carriers
samsung.com/us/account/privacy-policy, lines 79–84
In plain wordsSamsung shares your information with business partners, such as wireless carriers, so they can send you personalized ads and marketing. These partners manage your data for their own purposes.

6 of 9 other smart TV and consumer electronics companies we rated do this too.

Do they use your data to target ads?Yes

To exercise your rights, click here or call us at 1-800-SAMSUNG (1-800-726-7864). You may also choose to opt-out of targeted advertising on Samsung.com by turning on an opt-out preference signal through your browser. You will need to turn it on for each browser and each device you use. We use an automated solution to process opt-out signals. We do not respond to browser-based signals that do not meet applicable state law requirements, which may include older Do Not Track signals. To submit a request as an authorized agent on an individual’s behalf, please click here. Subject to applicable law, you may appeal our decision with respect to a request you have submitted by clicking here.
samsung.com/us/account/privacy-policy, lines 158–161
In plain wordsThe company uses your data for targeted advertising, but they provide a way for you to opt-out using your browser settings. You will need to enable this setting on every device and browser you use to ensure it works.

7 of 8 other smart TV and consumer electronics companies we rated do this too.

Do they combine your data across products?Yes

We use and combine the information we collect about you from our Services, devices, or other sources for the purposes described above. For example, you can save payment information you used to make a purchase on our website so that you can check out faster next time you make a purchase. We also use the information you provide directly or through other sources as described above to provide content you may like or that you have personalized.
samsung.com/us/account/privacy-policy, lines 71–73
In plain wordsSamsung combines information from their various services, devices, and other sources to create a single profile of you. This allows them to recognize you across different products to provide personalized content and saved payment details.

3 of 6 other smart TV and consumer electronics companies we rated do this too.

Do they track you across sites, apps or places?Yes

This biometric data remains on your device and is not transferred to or accessed or obtained by Samsung. Samsung does not share this biometric data with third parties. Face-Clustering Data will remain on your device unless you clear the cache in your system settings, reset your device to its factory setting, or delete the relevant photos from your device. You can delete your registered biometric data or your Bixby Voice wake-up command from your device at any time in the applicable settings. Because Samsung does not have access to this data, Samsung cannot delete it for you.
samsung.com/us/account/privacy-policy, lines 145–148
In plain wordsSamsung tracks your online activities across different services to show you personalized ads. However, they do not access your biometric data (like fingerprints or face scans) on your device.

6 of 6 other smart TV and consumer electronics companies we rated do this too.

Do they use what you post to train AI?Partly

In addition to the purposes described above in the HOW DO WE USE YOUR INFORMATION SECTION? we may also use personal information about United States residents for other purposes, such as to develop and train our artificial intelligence algorithms and models. Biometric Data Stored on Your Device Not Accessible by Samsung
samsung.com/us/account/privacy-policy, lines 142–143
In plain wordsThis clause means the company can use your personal information to teach and improve its AI systems. Your data may be used as training material for their artificial intelligence models.

4 of 6 other smart TV and consumer electronics companies we rated do this too.

Can they hand your data to authorities without telling you?Partly

4. Other Parties When Required by Law or as Necessary to Protect Our Services: For example, it may be necessary by law, legal process, or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism, or other issues that are related to public security. 5. Other Parties in Connection with Corporate Transactions: We may disclose your information to a third party as part of a merger or transfer, acquisition or sale, or in the event of a bankruptcy. 6.
samsung.com/us/account/privacy-policy, lines 90–93
In plain wordsThe company can share your information with government agencies or law enforcement for various legal or security reasons without promising to notify you. This means your data could be handed over to authorities without your knowledge.

6 of 7 other smart TV and consumer electronics companies we rated do this too.

Checked, nothing hostile

  • Does not say your data can pass to a buyer if the company is sold or fails.
  • Does not refuse all responsibility when things go wrong.

Not covered by these documents

The documents we read do not mention these practices, which usually live in a document we haven’t read yet:

  • Do you give up the right to sue?
  • Do they get wide rights to what you post or upload?
  • Do they refuse to let you delete your account?
  • Can they read your private messages?
  • Can they change the deal without asking?
  • Do they lock you in for a year or more?
  • Can they cut you off any time?
  • Do they keep your data after you leave?
  • Do they keep rights to your content after you leave?
  • Can your name or photo appear in ads?
  • Are they off the hook if your data leaks?
  • Does your subscription renew by itself?
  • Do you pay their legal bills?
  • Must disputes be settled in their chosen court?
  • Do they own your ideas and feedback?