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Companies / Hyundai / Privacy Policy

Hyundai Privacy Policy

3 serious, 4 to watch. Found 9 of 23 practices.
Applies to: everyday users.
D

Do they sell or share your data?Yes

Civ. Code § 1798.83), California residents may submit a request to opt out of our sharing of their personal information with third parties for the third parties’ own direct marketing use, by submitting a request to “opt out of sale of personal information” through our Personal Information Request Portal⁠⁠⁠. Security
hyundaiusa.com/us/en/privacy-policy, lines 1148–1158
In plain wordsThe company shares your personal information with third parties for their own direct marketing purposes. You have the right to opt out of this sharing through their request portal.

Do they combine your data across products?Yes

• Account, registration, and subscriptions: when you register for Bluelink® connected services, create a MyHyundai account or otherwise activate, subscribe to, or register for our Services, you provide us with an email address, password, and other account authentication information (such as answers to security questions). • Vehicle data: we collect personal information such as VIN and associated vehicle data, date of purchase, subscription details, and history. • Preferences: you may indicate preferences such as your preferred communication method, language, time zone, and dealer.
hyundaiusa.com/us/en/privacy-policy, lines 917–919
In plain wordsThe company collects your account details, vehicle information, and browsing preferences to build a single profile about you. This means they can link your vehicle data and shopping interests with your personal account information.

Do they use your data to target ads?Yes

Interest-Based Advertising Many advertising and analytics providers belong to industry groups that let you easily opt out of targeted ads, such as the Digital Advertising Alliance (“DAA”) or Network Advertising Initiative (“NAI”). You can opt out through the DAA by visiting aboutads.info/choices⁠ and you can opt out through the NAI by visiting thenai.org/how-to-opt-out⁠.
hyundaiusa.com/us/en/privacy-policy, lines 964–966
In plain wordsThe company and its partners use your information to show you personalized ads and offers both on their own site and on other websites. You can use industry tools like the DAA or NAI to opt out of this targeted advertising.

Do they track you across sites, apps or places?Partly

Separately, we may Collect Precise Geolocation if your device is connected to your vehicle through Bluetooth, tethering, or if you use certain location-based services through our Bluelink services. Please note that fingerprint recognition data, if any, is stored locally on your vehicle and is not disclosed externally, as further explained above in the “Personal Data Collection, Use and Disclosure” section. You may withdraw consent by disabling the Fingerprint Authentication System.
hyundaiusa.com/us/en/privacy-policy, lines 1075–1077
In plain wordsThe company may track your precise location through your vehicle and collects sensitive information like your driver's license number. While fingerprint data stays on your vehicle, the company still collects other data that can identify you and your movements.

Can they hand your data to authorities without telling you?Partly

• Legal compliance and lawful requests: we may disclose personal information to comply with the law or legal proceedings pursuant to applicable statutes and regulations in response to subpoenas, judicially signed court orders, search warrants and other lawful requests including responding to national security or law enforcement.
hyundaiusa.com/us/en/privacy-policy, lines 959–960
In plain wordsThe company can share your information with law enforcement or government agencies in response to legal requests without promising to notify you. They also reserve the right to share your vehicle's location data for legal compliance or safety emergencies.

Can your data go to a buyer if the company is sold?Partly

• Business transfers: we may disclose and transfer personal information as part of any actual or contemplated merger, acquisition, financing, sale, bankruptcy, or restructuring of all or part of our business or assets, including during negotiations and due diligence related to such business transactions.
hyundaiusa.com/us/en/privacy-policy, lines 957–957
In plain wordsIf the company is sold, merged with another business, or goes through bankruptcy, your personal information may be handed over to the new owners or the new company.

Do they keep your data after you leave?Partly

We may Sell and/or Share these categories of Personal Information to or with: Sirius XM for satellite radio and other entertainment services; advertising and digital analytics companies (see the “Cookies and Other Similar Tracking Technologies” section for more information); social media platforms (such as Facebook for creation of and advertising to custom audiences); data enrichment partners; joint marketing partners; and dealers. Retention We retain your Personal Information described above for as long as necessary for the purposes described in this Notice or as otherwise authorized by law.
hyundaiusa.com/us/en/privacy-policy, lines 1105–1107
In plain wordsThe company keeps your information for as long as they deem necessary for their stated purposes or as required by law. This means your data could remain in their systems even after you stop using their services.

Checked, nothing hostile

  • Lets you delete your account or data.
  • Does not say it uses your content or data to train AI.

Not covered by these documents

The documents we read do not mention these practices, which usually live in a document we haven’t read yet:

  • Do you give up the right to sue?
  • Do they get wide rights to what you post or upload?
  • Can they read your private messages?
  • Can they change the deal without asking?
  • Do they lock you in for a year or more?
  • Do they refuse responsibility when things break?
  • Can they cut you off any time?
  • Do they keep rights to your content after you leave?
  • Can your name or photo appear in ads?
  • Are they off the hook if your data leaks?
  • Does your subscription renew by itself?
  • Do you pay their legal bills?
  • Must disputes be settled in their chosen court?
  • Do they own your ideas and feedback?