TermsRating
Companies / Hisense

Hisense

3 serious, 4 to watch. Found 8 of 23 practices.
hisense-usa.com/privacy-policy (5 Oct 2026)
D

Do they sell or share your data?Yes

When Hisense uses agents and service providers (such as contractors or third party companies) to perform services on Hisense’s behalf, or provides your information to Hisense’s retailers or marketing partners, We will use commercially reasonable efforts to ensure that the contractors and third party companies protects your personal information in a manner consistent with this Policy. You may choose not to receive any marketing communications from Hisense in connection with our online services. You may also tell Us how you would like to be contacted in connection with information you provided to Us via our online services.
hisense-usa.com/privacy-policy, lines 43–46
In plain wordsHisense shares your information with retailers and marketing partners. You can opt out of receiving marketing messages, but your data may still be shared with these partners.

6 of 9 other smart TV and consumer electronics companies we rated do this too.

Do they refuse responsibility when things break?Yes

Hisense reserves the right to modify the information contained on this site at any time without notice. While Hisense makes all reasonable efforts to ensure that all material on this site is correct, accuracy cannot be guaranteed and Hisense does not assume any responsibility for the accuracy, completeness or authenticity of any information contained on this site. This site and all information and materials contained herein, is provided to you "as is" without any warranty of any kind. No offer to sell
hisense-usa.com/privacy-policy, lines 69–70
In plain wordsThe company does not guarantee that the information on the website is accurate or complete and will not be held responsible for any errors. You are using the site and its content at your own risk.

5 of 6 other smart TV and consumer electronics companies we rated do this too.

Do they use your data to target ads?Yes

You may choose not to receive any marketing communications from Hisense in connection with our online services. You may also tell Us how you would like to be contacted in connection with information you provided to Us via our online services. If you notify Us that you do not want to receive any marketing information, We: will not contact you directly with marketing messages in connection with Hisense online services; will not disclose your information to others.
hisense-usa.com/privacy-policy, lines 43–46
In plain wordsThe company shares your information with retailers and marketing partners to send you communications. You can opt out of receiving these marketing messages by notifying them.

7 of 8 other smart TV and consumer electronics companies we rated do this too.

Can they read your private messages?Partly

Hisense will use commercially reasonable efforts to assure that your e-mail will be kept private. Hisense will not read or disclose to those parties not affiliated with Hisense, private e-mail communications that are transmitted using Hisense services, except as required to operate the service or as otherwise required by law. Hisense will respond to improper conduct. Hisense may use personal information to investigate and help prevent potentially unlawful activity or activity that threatens the company or otherwise violates the customer agreement for any products or services that Hisense provides.
hisense-usa.com/privacy-policy, lines 50–51
In plain wordsHisense may access your private communications to keep the service running or to investigate activities that they believe are illegal or violate their rules.

1 of 3 other smart TV and consumer electronics companies we rated do this too.

Do they combine your data across products?Partly

We may use session log data and/or cookies combined with anonymous user data (and personal data if you provide it) to track user movement and behavior within and across this website and products. We may use this information to help Us, or our authorized agents, service providers, retailers and marketing partners, to offer to you products and services that may better serve your needs, and to perform website and/or user analytics.
hisense-usa.com/privacy-policy, lines 52–52
In plain wordsThe company tracks your behavior across its different websites and products to build a single picture of your activity. They use this combined information to show you personalized advertisements and improve their services.

3 of 6 other smart TV and consumer electronics companies we rated do this too.

Can they change the deal without asking?Partly

If you do not agree to these terms, you should not use this site. Hisense reserves the right to change this Privacy Policy at any time and without prior notice. By using this web site, you agree in advance to be bound by all terms and conditions.
hisense-usa.com/privacy-policy, lines 99–100
In plain wordsThe company can update these rules whenever they want without telling you first. If you keep using the website, you are automatically agreeing to any new changes they make.

5 of 5 other smart TV and consumer electronics companies we rated do this too.

Do they track you across sites, apps or places?Partly

We may use session log data and/or cookies combined with anonymous user data (and personal data if you provide it) to track user movement and behavior within and across this website and products. We may use this information to help Us, or our authorized agents, service providers, retailers and marketing partners, to offer to you products and services that may better serve your needs, and to perform website and/or user analytics.
hisense-usa.com/privacy-policy, lines 52–52
In plain wordsThe company tracks your activity and movement both within their own website and across other websites and products. They also share this tracking information with third-party partners and advertisers to show you targeted ads and services.

6 of 6 other smart TV and consumer electronics companies we rated do this too.

Checked, nothing hostile

  • Lets you delete your account or data.

Not covered by these documents

The documents we read do not mention these practices, which usually live in a document we haven’t read yet:

  • Do you give up the right to sue?
  • Do they get wide rights to what you post or upload?
  • Do they use what you post to train AI?
  • Do they lock you in for a year or more?
  • Can they cut you off any time?
  • Do they keep your data after you leave?
  • Do they keep rights to your content after you leave?
  • Can your name or photo appear in ads?
  • Can they hand your data to authorities without telling you?
  • Can your data go to a buyer if the company is sold?
  • Are they off the hook if your data leaks?
  • Does your subscription renew by itself?
  • Do you pay their legal bills?
  • Must disputes be settled in their chosen court?
  • Do they own your ideas and feedback?