As noted above, on some pages of our websites we allow third-party advertising partners to use cookies, web beacons, and other digital technologies to collect or receive information regarding your activities on those web pages (e.g., your IP address, page(s) visited, time of day, and other identifiers). We may also disclose such information we have collected to Advertising and Analytics Companies.
Parties to Corporate Transactions: We may receive personal information as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or at transfer, divestiture, or sale of all or a portion of business or assets. Publicly Available Sources: We may obtain Demographics and other data from publicly available sources, such as open government databases or other data in the public domain, as well as information that is publicly available online on social media, networking, and other sites. We may combine personal information we collect from any of the above sources. Return to top COOKIES AND SIMILAR TECHNOLOGIES
Cookies on our websites are used to store your preferences and settings, help authenticate your Ford account and enable you to sign in, provide interest-based advertising, combat fraud, analyze how our Products perform, personalize your experience and the content you see on our website (such as by displaying vehicles you have previously viewed or searched for or by conveniently auto-filling data fields in online forms), and fulfill other legitimate purposes.
Device Details and Network Information: Some devices reveal, and our servers log, information such as type of device, hardware model, MAC Address, operating system, version, settings, configuration, and network-related information (for example, IP address, mobile network provider, etc.). We may also collect device motion information if you enable that functionality in our mobile apps. As described more in the Cookies and Similar Technologies section below, our websites and online Products store and retrieve device identifiers (such as browser and other unique online identifiers) using cookies, pixel tags, and other digital technologies set on your device.
We have also disclosed, or may disclose, each category of Personal Information described above in other circumstances when required to or permitted by law.
In addition, when we process data we collect for the purposes described in this California Notice, we may use artificial intelligence, machine learning, and other automated decision-making technologies to support the processing, in accordance with applicable law. Further, we may Deidentify your Personal Information and disclose this Deidentified information to others as permitted by applicable law. Where we Deidentify information or use Deidentified information, we will use the data only in Deidentified form and will not attempt to reidentify that information.
These circumstances include: to businesses we partner with to provide Products requested by you; to outside parties when disclosures are required or permitted by law to defend against legal claims; to law enforcement agencies, courts, regulatory agencies and others when the disclosure is required or permitted by law, including to comply with valid legal process; and to parties with whom we are involved in a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or at transfer, divestiture, or sale of all or a portion of our business or assets. Return to top of California Notice Selling and Sharing of Personal Information
For controls related to connected vehicles, please see the Connected Vehicle Privacy section. Additional details and instructions may be available in your vehicle owner’s manual. Choices for Cookies and Similar Technologies See the Cookies and Similar Technologies section for choices about cookies and other analytics and advertising controls. Return to top RETENTION OF PERSONAL INFORMATION We retain personal information for as long as necessary to provide the products and fulfill the transactions you have requested, comply with our legal obligations, resolve disputes, enforce our agreements, and other legitimate and lawful business purposes.
The documents we read do not mention these practices, which usually live in a document we haven’t read yet: